Should We Worry About Ad Exposure in the Classroom?

May 16, 2011 § Leave a comment

Photo courtesy of Mary Woodard <http://www.flickr.com/photos/mimiw/1435094110/>

Ed Tech blogger John McLear is worried about ads in the classroom and believes this a matter of e-safety. As more classrooms become mobile tech learning savvy, students are being exposed to ads on the websites they use. McLear adds:

The problem is that kids younger than 8 years of age struggle to see the difference between an Ad and content.

Quoted from Pediatrics:

Research has shown that young children—younger than 8 years—are cognitively and psychologically defenseless against advertising.6–9 They do not understand the notion of intent to sell and frequently accept advertising claims at face value…

Do you think educators and parents should worry about students’ exposure to ads in the classroom?

For more information, read the source here.

        

 

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